Creative, effective and ethical fundraising promotes philanthropy - Rockford, IL - Rockford Register Star

Creative, effective and ethical fundraising promotes philanthropy - Rockford, IL - Rockford Register Star: "On Nov. 6, Chuck Sweeny wrote in his column, “Nonprofits need to get creative in quest for funds.” As president of the Rockford Area Chapter of the Association of Fundraising Professionals, I would like to add a few comments to the conversation that in my opinion was begun with a sarcastic and cynical tone. I would have preferred a more positive, encouraging and affirming perspective that helps all of us — donors, nondonors and professionals — to grow in the virtue of philanthropy. Our society depends on the selfless giving of individuals and businesses for the common good."